Disney classics were to be re-released in theatres then made available on home video for only a short space of time before the next theatrical re-release 6-7 years later.ġ990 - Peter Pan becomes the final Disney Classic to be released on Betamax. Pinocchio’s price was slashed to $29.95 with buyers being made aware that no more copies would be sold after January 1986. Robin Hood, being one of the less popular animated classics, was released 1st and prices were set high at $79.95 to cater to video rental stores and deter everyday buyers.ġ985 - Pinocchio, the 2nd home video released under ‘The Classics’ line, became one of the best-selling home videos of the year.ġ985 - A new strategy was adopted for Christmas 1985. The board eventually conceded but with stipulations. Miller had pushed for the release of ‘the untouchables’ on VHS but other executives believed the strategy risked the future theatrical revenue of re-released Disney classics.ġ984 - Michael Eisner, Disney’s new CEO, continued to push for ‘The Classics’ home video line. The untouchables were never to be released on home video, with theatrical re-releases only.ġ984 - Ron Miller departs as Disney’s CEO.
With Disney executives fearing the strategy would harm theatrical re-releases, the 14 titles featured none of their animated classics.ġ981 - Disney deem 15 animated classics including Snow White, Pinocchio and Bambi as ‘the untouchables’.
Discovision being a commercial failure, no new titles were released in this format after 1979.ġ980 - Disney create the subsidiary company ‘Walt Disney Home Video’ġ980 - Disney release 14 titles on Betamax and VHS that are licensed to Fotomat for rental only.
#Disney mousterpiece theatre dvd license
1978-1979 - Disney license 6 titles (mostly animated shorts) to Universal for release under Discovision format.
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